MODERN TRADE SUPERVISOR- Riyadh
ABOUT AL RABIE SAUDI FOODS Al Rabie Saudi Foods is one of the largest Saudi companies and most trusted juice and beverage manufacturers, producing a diverse portfolio of 100% juices, nectars, dairy beverages, and functional drinks distributed across Saudi Arabia and many international markets. Headquartered in Riyadh, Al Rabie has built a legacy of quality and innovation that is deeply embedded in Saudi households. As the company strengthens its position across the Kingdom’s retail landscape, we are seeking a hands-on and results-driven Modern Trade Supervisor to lead a team of merchandisers and salesmen and drive flawless in-store execution across major Modern Trade retail partners in the Riyadh region. ROLE OVERVIEW Reporting to the Key Account Manager, the Modern Trade Supervisor is responsible for leading the field team and ensuring flawless in-store execution across assigned Modern Trade accounts in the Riyadh region. The role owns coverage, availability, merchandising standards, and promotional execution at store level, translating account agreements into on-shelf results while managing, coaching, and developing a team of merchandisers and salesmen. KEY RESPONSIBILITIES • Sales & Coverage Delivery: • Deliver monthly sales, volume, and distribution targets across assigned Modern Trade stores in the Riyadh region. • Ensure full coverage of assigned outlets according to agreed journey plans and visit frequencies. • Secure new product listings and expand distribution and facings across the assigned store base. • Identify and act on opportunities to grow Al Rabie’s volume and share within each store. 2. In-Store Execution & Merchandising: • Ensure best-in-class in-store execution including planogram compliance, shelf availability, secondary displays, and pricing accuracy. • Guarantee optimal product freshness on shelf, actively managing stock rotation and removing near-expiry or damaged stock. • Secure and maintain prime shelf positioning, additional display space, and branded equipment placement. • Monitor and proactively reduce out-of-stocks and lost sales through diligent shelf and back-store management. 3. Team Leadership & Development: • Lead, supervise, and motivate a team of merchandisers and salesmen to achieve individual and team targets. • Allocate territories and journey plans, ensuring efficient coverage and balanced workloads across the team. • Conduct regular in-field coaching, on-the-job training, and performance reviews to build team capability. • Monitor attendance, discipline, and productivity, addressing performance gaps promptly and fairly. 4. Promotions & Customer Coordination: • Ensure timely and accurate execution of promotional programs and seasonal activations (Ramadan, summer, back-to-school) at store level. • Maintain strong working relationships with store managers, section heads, and receiving staff to facilitate smooth execution. • Coordinate deliveries, orders, and returns with supply chain to ensure continuous product availability. • Escalate account-level issues and opportunities to the Key Account Manager with clear recommendations. 5. Compliance & Asset Management: • Ensure the team follows all company policies, trade agreements, and health & safety standards during store operations. • Manage and safeguard company assets including branded chillers, display units, and merchandising equipment. • Ensure accurate and timely use of sales-force automation tools and reporting by all team members. • Uphold Al Rabie’s quality and freshness standards at every point of the store visit. 6. Data, Analytics & Reporting • Track and report daily and weekly sales, coverage, distribution, and execution KPIs for the team and territory. • Monitor competitor pricing, promotions, and in-store activity, reporting findings to the Key Account Manager. • Use field data to identify underperforming stores and drive corrective action plans. • Provide regular field reports and store execution summaries to the Key Account Manager. KEY REQUIREMENTS • Experience: • Minimum 4 years in Modern Trade or retail sales roles within FMCG, with at least 1–2 years in a supervisory capacity. • Experience leading merchandiser and salesman teams, Food & Beverage preferred. • Strong knowledge of the Riyadh Modern Trade landscape (required) • Valid KSA driving license (required) 2 Proven Track Record • Leading field teams to deliver sales and coverage targets in retail chains • Driving in-store execution, merchandising, and promotional compliance • Expanding distribution, facings, and secondary displays at store level • Coaching and developing merchandisers and salesmen 3 Leadership & Soft Skills • Strong leadership and people-management skills • Hands-on, results-oriented, and comfortable spending the day in the field • Good analytical, organizational, and communication skills Fluent in Arabic and English (required) Why Join Al Rabie? At Al Rabie Saudi Foods, we believe that great brands are built on great people. We offer a dynamic, growth-oriented environment where commercial talent is empowered to make a real impact on a category-leading portfolio trusted by millions of Saudi families every day. This is your opportunity to lead a high-performing field team and drive on-shelf excellence for one of the Kingdom’s most iconic beverage brands, backed by a strong commercial team and the ambition to win on every shelf.
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